The Second of April saw the Mayor launch Trafalgar Street’s new “wayfaring” makeover, designed to help the street establish a more unified identity and reposition Trafalgar Street in the minds of visitors coming from the station as the default gateway to the North Laine.
The wayfaring includes brightly coloured vinyl wraps for bollards and other similar street furniture, flags, and a bright blue fairground-style “North Laine” mural painted on one side of the top of Trafalgar Street.
The mural was designed and painted by local artist Dave Pop, the other wayfaring was designed by Richard Wolfströme and fabricated by Lollipop Print, and the project was co-ordinated with the other Trafalgar Street traders by Jan Etches, the museum’s General Manager. The project was paid for by the UK Government’s Welcome Back Fund, created as a “kickstart” initiative to to encourage shoppers to rediscover their high streets after COVID, which was in turn funded by residual money from the EU’s European Regional Development Fund (ERDF).
This is probably the first time that the street’s businesses have come together on a project like this, and we hope that this will only be the first of many fruitful future collaborations.
