Category:Monogram

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Toy Brands and Manufacturers

Monogram

1953 -     

Monogram was founded in Chicago in 1945 by Jack Besser and Bob Reder, who had both previously worked for Comet Kits.

The company initially made balsa-wood kits for building model ships and aircraft, but brought out their Plastikits range as an answer to the plastic kit range launched by Monogram in 1953.

Hot-rods

Although the Monogram range of kits was reasonably diverse, there was a focus on cars, and like Monogram and some other plastic kit makers, they tried to capture the counter-culture element of the car enthusiast community with a range of novelty hot-rod designs, by Darryl Starbird.

Monogram Slot Racers

Like everyone else, they threw themselves into the slot-car boom in the 1960s and (like everyone else) probably got their fingers burned when the slotcar market collapsed, partly due to too many competing systems on the market at the same time.

1968: Mattel

Mattel's acquisition of Monogram in 1968 allowed Mattel to re-use some of the existing Monogram hotrod designs as Hot Wheels racers, and 1968 also saw the hiring of custom car stylist Tom Daniels, who produced a huge range of hot-rod and novelty car designs, which then fed into both the Monogram and Hotwheels ranges.

1986

After Mattel's 1984 initiative to rationalise its range, Monogram was purchased by a private equity firm in 1986, who also bought Mattel's direct competitor Revell the same year, and merged the two companies together to produce Revell-Monogram.

Listings

MONOGRAM MODELS – 1961 Gamages listing

  • Midget Racer
  • Dipsy Doodle
  • B26 Invader Bomber
  • B25 Mitchell Bomber
  • PBY Navy Catalina
  • DC3 Douglas Airliner TWA
  • B66 Jet Bomber
  • C47 Skytrain
  • Indianapolis Racer
  • T28 Navy Trainer
  • Ford Tri-Motor
  • Sea Breeze
  • Wanderlust
  • Super G Constellation
  • SA-16B Albatross Rescue
  • U.S. Army Jeep and Gun
  • U.S. Army Cargo Truck
  • U.S. Army Armoured Half Truck
  • U.S. Army Amphibious Weasel
  • Tri-Pacer Sports Plane
  • Cessna 180 Sports Plane
  • Snark Missile
  • T-28A Air Force Trainer
  • Blue Angels F11F-1 Tigers
  • Long John Dragster
  • Long John Dragster-motorized
  • Kitty Hawk
  • TBF Avenger
  • B58 Hustler
  • F105 Thunderchief
  • Personnel Carrier
  • Military Figure Set
  • Army Little John Missile
  • Regulus II Guided Missile
  • U.S. Earth Satellite Vanguard and Jupiter "C" Missiles
  • Missile Mobile
  • TV Orbiter (Ley Space Model)
  • Space Taxi (Ley Space Model)
  • Orbital Rocket (Ley Space Model)
  • Passenger Rocket (Ley Space Model)
  • Frogmen w/LCP (R) Boat
  • Sling Shot Dragster
  • Jet Helicopter Iroquois
  • Firebolt Jet Power Racer
  • Cyclone Engine
  • U.S. Navy Vigilante
  • '32 Ford 'Deuce' Roadster
  • Air Power (18 Models)
  • 1932 Ford 'Deuce' Sport Coupe
  • 1932 Ford 'Deuce' Sport
  • Black Widow Pick-up-Rod

External links

Subcategories

This category has the following 2 subcategories, out of 2 total.

Media in category ‘Monogram’

The following 6 files are in this category, out of 6 total.