Category:Ubilda: Difference between revisions

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The rights to the range were bought by [[Chad Valley]] after the [[Second World War]].
The rights to the range were bought by [[Chad Valley]] after the [[Second World War]].
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[[Category: Chad Valley]]

Revision as of 00:22, 23 March 2015

1932: Ubilda Toy Set catalogue listing

1932: Ubilda Toy Set catalogue listing [image info]

1932: Ubilda Saloon Car, catalogue listing

1932: Ubilda Saloon Car, catalogue listing [image info]

1932: Ubilda Racing Car catalogue listing

1932: Ubilda Racing Car catalogue listing [image info]

The Ubilda range (slogan: "You Build It"), was introduced by Burnett Limited in 1928.

The principle of Ubilda was a good one: since tinplate toys were printed as lithographed sheets of metal and then stamped out and hand-assembled, why not leave at least some of the labour-intensive assembly process to the customer, and sell the models as kits, with added play value, smaller boxes, and a cheaper price?

The Ubilda concept allowed buyers to get more extravagantly large tinplate toys for a given price, with the most popular piece in the range being the Ubilda tinplate Fort, which also had the clever idea of making the printed retail box double as a raised stand for the fort.

The rights to the range were bought by Chad Valley after the Second World War.

Subcategories

This category has only the following subcategory.

B

Media in category ‘Ubilda’

The following 7 files are in this category, out of 7 total.

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