Category:Lone Star: Difference between revisions

From The Brighton Toy and Model Index
Jump to navigationJump to search
(+advert)
(transcription)
Line 18: Line 18:
{{Quotation2|A new factory has been built at Hatfield, Herts, England. This will enable us to increase production of Lone Star products, and to introduce even more new lines to our ever popular range of toys.  
{{Quotation2|A new factory has been built at Hatfield, Herts, England. This will enable us to increase production of Lone Star products, and to introduce even more new lines to our ever popular range of toys.  
Lone Star products are backed right through to the public to help increase your sales. As part of our Dealer-aid Service we are continuing to organize throughout the country such attractions as road shows, nation-wide competitions for children, and special store displays. The Lone Star Magazine with its national circulation, provides valuable publicity from which you and we benefit. |Author=Lone Star|Publication=[[British Playthings Overseas]]|Date=1955}}
Lone Star products are backed right through to the public to help increase your sales. As part of our Dealer-aid Service we are continuing to organize throughout the country such attractions as road shows, nation-wide competitions for children, and special store displays. The Lone Star Magazine with its national circulation, provides valuable publicity from which you and we benefit. |Author=Lone Star|Publication=[[British Playthings Overseas]]|Date=1955}}
==1963 promo text:==
{{Quotation2|<h4>Lone Star</h4>
In 1963 Lone Star will be concentrating on improving their Treblolectric rolling stock, both passenger and goods. They will be diecast and have greater detail, with nylon bearings as well as axles, thus reducing the friction. All locomotives will be tested to pull not less than four coaches, but up to twenty-five coaches have been hauled by one locomotive on their test track. A new improved controller and a range of structures, motor vehicles and figures are also in preparation.
|Author=-|Publication=Railway Modeller|Date=January 1963}}


==See also:==
==See also:==

Revision as of 13:38, 12 November 2019

1955: "Lone Star production goes up and up". Note the selection of toys around the page edge, mostly "Cowboys and Indians"-related

1955: "Lone Star production goes up and up". Note the selection of toys around the page edge, mostly "Cowboys and Indians"-related [image info]

1964: D-Day Invasion Set

1964: D-Day Invasion Set [image info]

The Die Cast Machine Tools Company (DCMT ~1939-1983), was started out just before World War Two, manufacturing diecasting machines and equipment.

The Lone Star toy brand

DCMT had made some toy cars for Crescent, and children's enthusiasm for playing "Cowboys and Indians" after the war (fuelled by Hollywood films) created a demand for diecast toy cap-firing guns, which DCMT supplied under the "Lone Star" brand. "Lone Star" was a name that conjured up images of the Wild West, and while it was a reference to the Texas state flag (with its single star), the name also reminded children of the star-shaped Sheriff's badge that was often a key part of a cowboy costume.

DCMT invested heavily in promoting their "Cowboys and Indians"-themed brandname, and continued using it when they branched out into producing other toys such as toy trains ... leading to the slightly perplexing situation of a train set made by a British company with British-style locos and rolling stock being marketed to British families with an American-sounding name.

Lone Star Locos appeared in the late 1950s as a range of fairly basic 000-scale diecast miniature trains and track (similar-looking to the old Dinky Toys miniature push-along trains, but with clip-together diecast track), and were joined in the 1960s by the comparatively short-lived "Treble-O-Lectric" range of "proper" motorised 000-scale electric train sets.

The company went on to make rubber moulded trackside buildings and plastic scenery, and later produced a range of diecast cars, Impy Toys to compete with Corgi and Dinky.

Lone Star factories: Palmers Green Works and Hatfield


1955 trade promotional text:

A new factory has been built at Hatfield, Herts, England. This will enable us to increase production of Lone Star products, and to introduce even more new lines to our ever popular range of toys.

Lone Star products are backed right through to the public to help increase your sales. As part of our Dealer-aid Service we are continuing to organize throughout the country such attractions as road shows, nation-wide competitions for children, and special store displays. The Lone Star Magazine with its national circulation, provides valuable publicity from which you and we benefit.

— , Lone Star, , British Playthings Overseas, , 1955

1963 promo text:

Lone Star

In 1963 Lone Star will be concentrating on improving their Treblolectric rolling stock, both passenger and goods. They will be diecast and have greater detail, with nylon bearings as well as axles, thus reducing the friction. All locomotives will be tested to pull not less than four coaches, but up to twenty-five coaches have been hauled by one locomotive on their test track. A new improved controller and a range of structures, motor vehicles and figures are also in preparation.

— , -, , Railway Modeller, , January 1963

See also:

External links

Subcategories

This category has the following 5 subcategories, out of 5 total.

I

L

T

Pages in category ‘Lone Star’

This category contains only the following page.

P

Media in category ‘Lone Star’

The following 54 files are in this category, out of 54 total.

Retrieved from ‘https://www.brightontoymuseum.co.uk/w/index.php?title=Category:Lone_Star&oldid=54734’