Category:Ubilda
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Ubilda |
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1932: Ubilda Toy Set catalogue listing [image info]
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1932: Ubilda Saloon Car, catalogue listing [image info]
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1932: Ubilda Racing Car catalogue listing [image info]
The Ubilda range (slogan: "You Build It"), was introduced by Burnett Limited in 1928.
The Ubilda principle
The principle of Ubilda was a good one: since tinplate toys were printed as lithographed sheets of metal and then stamped out and hand-assembled, why not leave at least some of the labour-intensive assembly process to the customer, and sell the models as kits, with added play value, smaller boxes, and a cheaper price?
The Ubilda concept allowed buyers to get more extravagantly large tinplate toys for a given price, with the most popular piece in the range being the Ubilda tinplate Fort, which also had the clever idea of making the printed retail box double as a raised stand for the fort.
Chad Valley Ubilda
The rights to the range were bought by Chad Valley after the Second World War.
Subcategories
This category has only the following subcategory.
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Pages in category ‘Ubilda’
The following 4 pages are in this category, out of 4 total.
Media in category ‘Ubilda’
The following 7 files are in this category, out of 7 total.
Tower Bridge construction set, box lid (Ubilda 65-60).jpg 3,000 × 1,974; 1.74 MB
Ubilda Crane (GamCat 1932).jpg 1,431 × 1,209; 220 KB
Ubilda Fort (GamCat 1932).jpg 1,394 × 1,527; 298 KB
Ubilda Locomotive 11861 (GamCat 1932).jpg 1,403 × 1,545; 320 KB
Ubilda Racing Car (GamCat 1932).jpg 1,371 × 1,341; 295 KB
Ubilda Saloon Car (GamCat 1932).jpg 1,374 × 1,596; 296 KB
Ubilda Toy Set (GamCat 1932).jpg 1,800 × 1,304; 296 KB
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