Category:Walls Ice Cream
Although the Wall's butchery business dates back to 1786, the company only started selling icecream in earnest in 1922.
The idea was to have a "summer line" to sell at the hottest time of the year, in order to keep staff employed when seasonal sales of sausages and meat pies dropped off. A similar principle was employed by plastic toy manufacturers who kept their plant busy after the buildup to Christmas, by manufacturing summer-specific lines such as seaside buckets and spades, and sporting goods.
Wall's icecream business did well, and the blue swirly script logo becme part of several generations' childhoods, appearing on newsagent signs, icecream vans, icecream vendor tricycles ("Stop Me and Buy One"), and A-frame newsagent pavement signs.
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Bedford Articulated Walls Lorry, Matchbox Major Pack 2 (MBCat 1959).jpg 2,550 × 1,196; 1.39 MB
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