Category:Signalling Equipment Limited (SEL)

1955: Advert for SEL Microscope No.3A [image info]

SEL logo, moulded into the top of a baseplate [image info]

SEL logo sticker on a No.1700 Induction Coil [image info]

SEL printed heavy-duty product box, with company product range description [image info]

The manufacturing company J & L Randall of Potters Bar (Middlesex/Hertfordshire) appear to have gotten their start making military equipment under the name Signalling Equipment Limited (SEL) , but then moved into toys, keeping the SEL name for their more engineering-based products such as motors and stationary steam engines, and using the brandname Merit for more mainstream toys.

Logo

The shape of the logo (a large "S" with a smaller flanking "E" and "L" inside three rings) has a tendency to be misread (from left to right) as ESL, which can sometimes cause confusion.

Product range

The printed SEL box shown at the bottom right of this page lists the company's products as:

• Electric Bells and Buzzers
• Electric Motors and Dynamos
• Electrical Outfits
• Students' Microscopes
• Telescopes
• Model Steam Engines
• Pocket Compasses, etc.

See also:

• Merit