Category:Stuart Turner

Toy Brands and Manufacturers
Stuart Turner

1910: "Stuart Castings" advert [image info]

1929: "You must have the S.T. Engine to drive your Meccano Models" [image info]

Stuart Turner Ltd. was founded in ~1906, originally so sell small working model stream engines

Origins

Stuart Turner (1869-1938) had a background in engineering, and had worked on marine engines on the Clyde (a world centre for marine engineering), and then worked in Jersey on electrical generators. In around 1897 he got a job managing the electrical generator at the old manor house, Shiplake Court, near Henley-on-Thames. This seems to have given him enough spare time and energy to get serious about making miniature steam engines as a hobby, just as model engineering started to take off in the UK as a pastime. Turner built an engine based on his own using custom castings (which he ordered), and having sent information on the engine to Percival Marshall (who was making it his business to champion the creation of a small model engineering industry in the UK), Marshall published an article on the engine in one of the first issues of Model Engineer magazine (1898-), and soon Turner was being besieged with people wanting to place orders.

Turner set up in business (1898?) and was joined by Alec Plint in (1903?), and opened the Stuart Turner: Model Engines and Castings shop on Duke Street, Henley-on-Thames in 1906. Over the next ten years or so, the company took over numbers 45 & 47 Market Place, and expanded again to take over number 43 as well, before moving in 1917 to the building that had been the old Broadgate Inn, which became the Stuart Turner Shiplake Works.

Product specialism

Stuart Turner's solid engineering background on large-scale engines meant that he had a respect for the necessity for accurate machining, and where some toy companies had a large range of stationary engines in almost any size and configuration, Turner's product differentiation was more engineering-based. Model engineers could create a wide range of hardware themselves, but usually drew the line at setting up their own metal foundries, so Turner could supply the necessary cast parts, in sets, as part of complete kits, or incorporated into finished engines (and could also supply the Stuart lathe for finishing).

Unlike their competition, Turner didn't seem to produce toy or model boats (like Bowman) or model vehicles (like Mamod). While model engineers were welcome to buy a Turner model marine engine and build it into a boat themselves, Turner's focus was on the engine – matters of superstructure were up to the buyer, and since the buyer would obviously be technically adept, with a home workshop of their own, building an engine into something was obviously something that they'd want to do themselves.

Branding

Turn-of-the-century model steam engine manufacturers has a tendency to near-anonymity when it came to branding their goods, and, combined with the generic nature of many of the designs, it can be difficult or impossible to work out who made a particular engine unless there's an obvious catalogue image that corresponds exactly. This might partly be due to the castings work being contracted out, and partly due to makers possibly wanting to be able to keep their options open and make machines to be sold under different names.

Whatever the reason, anyone browsing the "stationary steam engines" pages of a general Gamages or Army and Navy catalogue might have no way of knowing who actually made the products, and chain stores had a policy of promoting their own store brand, and not going out of their way to promote named manufacturers whose products could then be bought elsewhere. Artwork supplied by Bing and Carette might have a tiny barely-legible "GBN" or "GCN" (Gebruder Bing Nuremberg, Georges Carette Nuremburg) as a clue to who made the engine in a catalogue, but the engines themselves tended not to display heavy branding.

Turner's engines, however, tended to have a very obvious STUART lettering incorporated in the side of their cast base, so when an image of a Turner engine appeared in a Bassett-Lowke catalogue there wasn't much point in B-L presenting it as being anything but a Turner engine. Turner's smaller engines started being branded as "S.T." engines, possibly because they weren't large enough or didn't have a sufficiently large side cast area to hold the STUART name.

Advertising

Stuart Turner engines quickly took up residence in the early pages of Bassett-Lowke model engineering catalogues, and after a couple of small-ads in 1925 and 1927, the company began heavy advertising with quarter page ads in Meccano Magazine through 1927-1929, and again from 1936-1940. The company also advertised through the weekly Hobbies magazine.