Category:Southern Railway: Difference between revisions

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{{Box|TTR_green_Southern_electric_train_set_(1939).jpg|Southern Railway, map, TTR "Southern" electric train set box artwork, 1939|380}}
{{Box|TTR_green_Southern_electric_train_set_(1939).jpg|1939: Southern Railway map, [[TTR]] "Southern" electric train set box artwork. This was a classic example of the SR publicity department hooking up with an outside company for mutual promotion. The train set box featured a map of popular Southern destinations, and was also specially produced in green to reference the Southern livery.|380}}
The '''Southern Railway, "SR", (1923-1948)''' was one of Britain's "[[Big Four]]" railway companies until the four were merged after [[World War Two]] to create '''[[BR|British Railways (BR)]]'''. After the merger, the operating subnetwork was known as "Southern Region".
The '''Southern Railway, "SR", (1923-1948)''' was one of Britain's "[[Big Four]]" railway companies until the four were merged after [[World War Two]] to create '''[[BR|British Railways (BR)]]'''. After the merger, the operating subnetwork was known as "Southern Region".


Revision as of 14:42, 1 March 2015

1939: Southern Railway map, TTR "Southern" electric train set box artwork. This was a classic example of the SR publicity department hooking up with an outside company for mutual promotion. The train set box featured a map of popular Southern destinations, and was also specially produced in green to reference the Southern livery.

1939: Southern Railway map, TTR "Southern" electric train set box artwork. This was a classic example of the SR publicity department hooking up with an outside company for mutual promotion. The train set box featured a map of popular Southern destinations, and was also specially produced in green to reference the Southern livery. [image info]

The Southern Railway, "SR", (1923-1948) was one of Britain's "Big Four" railway companies until the four were merged after World War Two to create British Railways (BR). After the merger, the operating subnetwork was known as "Southern Region".

Southern operated in the area between between London and the South Coast, and although the railway had less track-mileage than its competitors, its ownership of the routes between London's large population and the nearest section of coastline made Southern very profitable, with most of its profits coming from passenger services.

Southern built on its ability to shuttle passengers quickly to the southern seaside resorts by creating and promoting a fleet of named Pullman train services, the "Belles" and by mounting high-profile advertising campaigns. The company also benefited from their southern location by being able to run connecting services such as the Golden Arrow, which took holidaymakers to the coast, and then to a ferry service that connected to a European train service that could then take them to even sunnier places like the South of France.

Formation

Southern was created in 1923 merging of a number of smaller southern railway companies, primarily the London, Brighton and South Coast Railway (LBSCR) which had the London-to-Brighton route, the London and South Western Railway (LSWR), and the South Eastern and Chatham Railway (SECR).

Electrification

With a large passenger clientèle and comparatively short routes, Southern was able to pioneer the (expensive) modernisation of British track to support electric locomotives, with the electrified London to Brighton line running the prestigious Brighton Belle service using the world's only electric Pullman train.

Advertising

Although all four major railway companies invested in high-quality "artistic" poster artwork, Southern in particular was able to mount a high-profile campaign aimed at encouraging potential holidaymakers to see the South Coast as Britain's sunniest seaside resorts, with their "Sunny South Sam" character extolling the joys of a day out to the seaside.

Southern also took the unusual step of creating a proper public relations department, and their poster campaign explaining to customers that the disruptions caused by electrification work were in the long-term interests of travellers was surprisingly effective.

World War Two

Again, due to its location, Southern Railway played a major part in the mobilisation of troops and equipment for the D-Day landings toward the end of the Second World War.

External links

Subcategories

This category has the following 10 subcategories, out of 10 total.

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Pages in category ‘Southern Railway’

The following 64 pages are in this category, out of 64 total.

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Media in category ‘Southern Railway’

The following 67 files are in this category, out of 67 total.

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