Category:Tri-ang: Difference between revisions

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{{Toymaker|Lines_Bros_Group_logo.jpg}}
#REDIRECT[[:Category: Tri-Ang]]
{{Box|Tri-ang_Hornby_logo,_1965.jpg|Tri-ang Hornby logo, 1965}}
The toymaking company '''Lines Brothers''' was founded by the brothers '''Walter, William and Arthur Lines''' when they returned to civilian life after WW1. The company used '''Tri-Ang''' as a brandname, since a triangle is made of three lines. Toymaking was a family tradition - their father was '''Joseph Lines''', who ran the toymaking company '''G&J Lines''' (1876-1930) with ''his'' brother '''George Lines''', and the family had started making toys and models back in ~1850.
 
G&J's business had been wood-based, with a speciality being wooden horses in various scales, right up to full-size models used in shops to sell saddlery - looking for new markets for their wooden horses, G&J Lines had been successful in promoting the rocking-horse. However, while  G&J were probably quite happy continuing to turn out wooden products, Joseph's three sons wanted to branch out, and ''their'' company was soon producing a range of predominantly metal toys.
 
==Branding==
Although the Triang brand was a brilliantly clever bit of marketing, the Lines Brothers approach to market branding was slightly haphazard, and coupled with their enthusiasm for taking over and founding new companies, a product might have four different brandnames plastered over it. The "Penguin" Boats produced by International Model Aircraft (founded by Lines) were branded '''Lines Brothers''', and '''Triang''', and '''IMA''' and '''International Model Aircraft''' ... and '''FROG''' (Flies Right Off Ground, IMA's model aircraft brand), and '''Penguin''' (IMA's sub-brand for products that didn't actually fly, despite the FROG name).
 
The extent to which the brothers' enthusiasm for playing with branding wasn't matched by branding discipline was also apparent in the name Tri-ang ... more specifically, in the way that the company couldn't decide how the name was supposed to be written. Although the spelling appeared to be constant, adverts used almost every combination of capitalisation: TRI-ANG, Tri-ang, and Tri-Ang, and the brothers had even initially presented the brand as "Triang Tois" (with an "i" instead of a "y"). Luckily, the customers didn't seem to care.
 
==Brandnames==
With three founders, all of whom were brought up in the toymaking business, Lines Brothers' empire just kept growing. The range included the cast metal [[Minic Ships]], Minic clockwork tinplate vehicles, larger-ride-on cars, '''[[FROG]]''' planes, '''Pedigree''' prams, '''Fairycycle''' bicycles, and in 1931 the company even bought '''Hamleys'''. Lines produced a more upmarket competitor to Dinky Toys in the form of their '''[[Spot-On]]''' range of diecast vehicles, and when [[Meccano Ltd]]. got into trouble, it was Lines Brothers that bought out the company (so that for a while, the merging of the "Rovex Plastics" "'''Tri-ang Rovex'''" model railway brand with '''[[Hornby Trains]]''' resulted in '''Tri-ang Hornby'''.
 
{{Links}}
* [http://www.tri-ang.freeserve.co.uk/ Tri-Ang Society]

Revision as of 23:39, 14 April 2014

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