Category:Tri-ang: Difference between revisions

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==Brandnames==
==Brandnames==
{{Box|Tri-ang_Hornby_logo,_1965.jpg|Tri-ang Hornby logo, 1965|280}}
{{Box|Tri-ang_Hornby_logo,_1965.jpg|Tri-ang Hornby logo, 1965|280}}
With three founders, all of whom were brought up in the toymaking business, Lines Brothers' empire just kept growing. The range included the cast metal [[Minic Ships]], [[Minic Vehicles|Minic clockwork tinplate vehicles]], larger-ride-on cars, '''[[FROG]]''' planes, '''Pedigree''' prams, '''Fairycycle''' bicycles, and in 1931 the company even bought '''[[Hamleys]]'''. Lines produced a more upmarket competitor to [[Dinky Toys]] in the form of their '''[[Spot-On]]''' range of diecast vehicles, and when [[Meccano Ltd]]. got into trouble, it was Lines Brothers that bought out the company (so that for a while, the merging of the "Rovex Plastics" "'''Tri-ang Rovex'''" model railway brand with '''[[Hornby Trains]]''' resulted in '''[[Tri-ang Hornby]]'''.
With three founders, all of whom were brought up in the toymaking business, Lines Brothers' empire just kept growing. The range included the cast metal [[Minic Ships]], [[Minic Vehicles|Minic clockwork tinplate vehicles]], larger-ride-on cars, '''[[FROG]]''' planes, '''Pedigree''' prams, '''Fairycycle''' bicycles, and in 1931 the company even bought '''[[Hamleys]]'''. Lines produced a more upmarket competitor to [[Dinky Toys]] in the form of their '''[[Spot-On]]''' range of diecast vehicles, and when [[Meccano Ltd]]. got into trouble, it was Lines Brothers that bought out the company (so that for a while, the merging of the "Rovex Plastics" '''[[Tri-ang Railways]]''' model railway brand with '''[[Hornby Trains]]''' resulted in '''[[Tri-ang Hornby]]'''.


==See also:==
==See also:==

Revision as of 13:45, 4 June 2016

"The Home of Tri-ang Toys", "The Largest Toy Factory in the World"

"The Home of Tri-ang Toys", "The Largest Toy Factory in the World" [image info]

1937: "How to get to our works"

1937: "How to get to our works" [image info]

"Tri-Ang Toys: The Story of Lines Brothers", by Kenneth D Brown (Shire Books)

"Tri-Ang Toys: The Story of Lines Brothers", by Kenneth D Brown (Shire Books) [image info]

The toymaking company Lines Brothers was founded by the brothers Walter, William and Arthur Lines when they returned to civilian life after WW1. The company used Tri-Ang as a brandname, since a triangle is made of three lines. Toymaking was a family tradition - their father was Joseph Lines, who ran the toymaking company G&J Lines (1876-1930) with his brother George Lines, and the family had started making toys and models back in ~1850.

G&J's business had been wood-based, with a speciality being wooden horses in various scales, right up to full-size models used in shops to sell saddlery - looking for new markets for their wooden horses, G&J Lines had been successful in promoting the rocking-horse. However, while G&J were probably quite happy continuing to turn out wooden products, Joseph's three sons wanted to branch out, and their company was soon producing a range of predominantly metal toys.

Branding

Although the Triang brand was a brilliantly clever bit of marketing, the Lines Brothers approach to market branding was slightly haphazard, and coupled with their enthusiasm for taking over and founding new companies, a product might have four different brandnames plastered over it. The "Penguin" Boats produced by International Model Aircraft (founded by Lines) were branded Lines Brothers, and Triang, and IMA and International Model Aircraft ... and FROG (Flies Right Off Ground, IMA's model aircraft brand), and Penguin (IMA's sub-brand for products that didn't actually fly, despite the FROG name).

The extent to which the brothers' enthusiasm for playing with branding wasn't matched by branding discipline was also apparent in the name Tri-ang ... more specifically, in the way that the company couldn't decide how the name was supposed to be written. Although the spelling appeared to be constant, adverts used almost every combination of capitalisation: TRI-ANG, Tri-ang, and Tri-Ang, and the brothers had even initially presented the brand as "Triang Tois" (with an "i" instead of a "y"). Luckily, the customers didn't seem to care.

Brandnames

Tri-ang Hornby logo, 1965

Tri-ang Hornby logo, 1965 [image info]

With three founders, all of whom were brought up in the toymaking business, Lines Brothers' empire just kept growing. The range included the cast metal Minic Ships, Minic clockwork tinplate vehicles, larger-ride-on cars, FROG planes, Pedigree prams, Fairycycle bicycles, and in 1931 the company even bought Hamleys. Lines produced a more upmarket competitor to Dinky Toys in the form of their Spot-On range of diecast vehicles, and when Meccano Ltd. got into trouble, it was Lines Brothers that bought out the company (so that for a while, the merging of the "Rovex Plastics" Tri-ang Railways model railway brand with Hornby Trains resulted in Tri-ang Hornby.

See also:

External links

Subcategories

This category has the following 57 subcategories, out of 57 total.

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